Revenue Structure by Segment
|Revenue structure by segments, RUB mln||2014||2015||2015 vs. 2014, %|
Key factors of changes in revenue in relation to client segments based on results 2015 were:
- lower income from telephony (B2C), which is not completely compensated by selling services of the growing sectors (Broadband Internet, Pay TV);
- higher income in B2G segment due to successful start of the implementation of Safe City projects in some regions of the Russian Federation;
- negative trends of revenue in B2B segment resulting from expenses optimization by clients in the corporate segment, as well as re-connection of small businesses as B2C clients due to the current macroeconomic situation.